Quite a while ago, SEO could not even exist, so indirectly we are all newbie’s. It’s only that there are more new than other people. This list of terms is by no means exhaustive but is meant being a basic introduction to the language used in SEO.
With the rate new terms area appearing, by way of the time you have finished reading this list someone may have probably invented a fresh term, but at least you'll have the basic principles. So let’s begin.
1. AdSense
Google's contextual based ad program. Use AdSense, by placing the ads on your website and earning revenue at the time visitor’s click on the ads.
2. AdWords
Google's PPC (PPC) advertising program. Use AdWords if you want to order advertisement to send traffic somewhere.
3. Click through rate (CTR)
Often used in Internet marketing to spell it out the percentage of users who click on connectivity’s or advertisement. In case a page has 100 visitors and 12 click on the link a page uses a CTR of 12%.
4. CPC
Cost per click. The total level of an advertising campaign divided by the resulting range of unique visitors.
5. CPM
Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often used in the banner advertising industry.
6. Above the fold
This comes from coming from the reference to the highest component of a newspaper. At the very top is applied on the Internet to explain the top part of the page the visitor can see without scrolling down.
7. Google bomb / Google bombing
The running of using anchor text to brew a page come up inside the Search Engine Results Pages (SERPs) under keywords which can be from context for that page. It's probably noted that Google is obtaining steps to prevent this practice.
8. Conversion rate (CR)
The proportion of site visitors that deliver your most wanted response (MWR). The CR is an important measure of the effectiveness of your online sales effort. But if your site is selling an e-book if 3 of 100 visitors buy your book of course your site features a CR of 3%.
9. Deep linking
The running of linking to the inner pages of another business - in preference to linking to the homepage.
10. Dead link
Connections into a page, that not any longer exists or has been gone to live in an additional URL. Online search engine spiders regularly remove dead links.
11. Algorithm
Algorithms are complex sets of rules founded on mathematical equations. With regard to SEO the algorithm is how it is that the search engines like Google rank web content in its search results. Some SEOers think that is they can figure to get algorithm, they will be able to obtain higher search engine optimization rankings.
12. Anchor text
Also called link text. Would be the blue underlined text on websites you click decide on to another page or site. (Note: The link will not necessarily need to be blue or underlined though this will be the traditional standard).
13. Hit
One hit is arguably one request for information on a web server. A visitor opening a page with 3images will in the process generate 4 hits.
14. HTML
Hypertext Markup Language would be the primary language designed to write sites. Involves tags.
15. HTTP
Hypertext Transfer Protocol will be the most typical transfer protocol utilized to facilitate communication between servers and browsers.
16. Hand submission
The workout of visiting each search engine optimization and directory and submitting the registration form in your hand instead of having a software application. Some systems do not accept automated submissions. Same as Manual Submission.
17. Hot linking
The practice of displaying images files, video files etc. for the business when those files are on another (usually someone else's) server. Effectively the site displays content that makes use of up someone else's bandwidth. Hot linking is normally considered unethical unless prior permission is obtained.
18. Cloaking
The practice being used by some sites to allocate one page into a search engine optimization for indexing while serving an entirely different page to everyone else. So exactly what your search engine sees along with what you see are two different things. It may be noted the practice of cloaking get site banned coming from the major search engines.
19. Backlink / back link
A link on another page that URLs to the page you happen to be viewing. Also referred to as inbound link.
20. Hidden text
Text for the web page that could be visible to spiders but is not to human visitors. The aim should be to load the page with keywords without deterring from the visitor's experience. This can be mostly produced by making the text the some color when the background. Most search engines like Google can now detect hidden text and consider it a form of spamming. Pages that contain hidden text are penalized or even de-listed.
21. Heading tag
A HTML tag represented by, etc, to H6. These tags denote a text size with H1 really being the largest. The heading tags could have significance in SEO with major search engines appearing to assign more weight to keywords within heading tags.
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